Almost every nation tries hysterically to fill the gaps in the IT job market. Australia doesn't make a difference. The recent strategy is to attract women to the industry by demonstrating what a cool job they can have in IT. This is good and it is not. It's good, because there indeed is an urgent need of women in the IT job market. To work in a male monoculture isn't really funny, not if you're a male geek too and especially not if you're one of the few (Australia: 15% - 20%) women already working there. It's not so good because for many employers hiring women means to pay less wages, thus they create an inexpensive job market as they already did with secretaries and creative jobs. So ladies, think about a membership in the trade union. (Source)